Pretty Pour
Pretty Pour is a playful yet modern sangria brand that combines the boldness of pop culture with the art of good design. Inspired by the flirtatious confidence often seen in vintage pin-up and modern pop art, the brand identity captures a mix of sweetness and attitude. Each flavour, cherry, blackberry, and orange, features a pair of glossy lips biting into the fruit, showcasing an instantly recognizable visual.
Colour Palette
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The colour palette was chosen to reflect the vibrant personality and fruity essence of each sangria flavour. The bold pink-red captures the energy and flirtatious tone of cherry, evoking passion and playfulness while tying into the pop culture inspired lips imagery. The deep violet represents blackberry, adding richness and depth to the lineup while creating a sense of sophistication that balances the brand’s boldness. The warm orange embodies the zest and sunshine of citrus, bringing brightness and warmth to the overall palette. Together, these colours create a cohesive yet dynamic system that feels juicy, modern, and full of personality. The combination ensures each flavour stands out individually while still feeling part of one unified, eye-catching brand.
Design Choices
The lips motif serves as the brand’s visual signature, symbolizing indulgence and personality. Each illustration was hand-rendered and digitally refined to ensure consistency across flavours while keeping each unique through colour and fruit differences. The typography was chosen to balance the expressive imagery, bold but elegant, ensuring readability while reinforcing a playful tone.
Original Sketches
From concept sketches to final mockups, the process involved exploring how to merge art, humour, and sophistication in one cohesive design system. The result is packaging that tells a story at first glance. Pretty Pour isn’t just a drink; it’s a vibe. It invites people to pour a little fun, embrace a bit of sass, and celebrate the pretty side of indulgence.